What are some examples of brands that have successfully recovered from a major scandal or controversy?

 Several brands have successfully recovered from major scandals or controversies through strategic actions and reputation management. Here are a few examples:

1. Tylenol (Johnson & Johnson):** In 1982, Tylenol faced a crisis when capsules were tampered with and resulted in several deaths. Johnson & Johnson's swift response, recalling and redesigning the product, and implementing new safety measures, helped rebuild trust in the Tylenol brand.

2. Toyota:** In 2009 and 2010, Toyota faced a series of recalls due to safety issues. The company responded by acknowledging the problems, apologizing, and implementing changes in quality control. Over time, Toyota regained consumer trust through transparency and improved safety measures.

3. Samsung:** The Samsung Galaxy Note 7 recall in 2016, due to battery issues causing fires, was a significant setback. Samsung took quick action, issuing a global recall, providing replacements, and implementing new safety measures. The company's openness and commitment to addressing the problem contributed to its recovery.

4. Starbucks:** In 2018, Starbucks faced a major controversy when two black men were arrested at a Philadelphia store. Starbucks responded by publicly apologizing, closing stores for racial bias training, and implementing policy changes. The company's efforts to address the issue and promote diversity contributed to its recovery.

5. United Airlines:** After the highly publicized incident in 2017 where a passenger was forcibly removed from an overbooked flight, United Airlines faced intense criticism. The airline responded by apologizing, reviewing and updating policies, and compensating affected passengers. United worked on rebuilding its image through improved customer service and communication.